choose your sector
find your regulatory pathway.
Food & Food Supplements
From formulation and claims to licensing and approvals, compliance treated as one connected regulatory journey.
Formulate → Classify → Label → Claim → License
Cosmetics
More than an ingredient check — formulation, claims, artwork and COS-2 registration, connected.
Formulation → Claims → Artwork → Registration
Medical Devices & IVDs
Classification defines the pathway, the dossier supports it, the label communicates it.
Classify → Document → Label → License
Animal Feed
Product regulation, sanitary requirements and border clearance, aligned before the consignment sails.
SIP → Additives → AQCS clearance
BIS Compliance
The first question is not how to apply. It is whether BIS applies at all.
Applicability → Standard → Scheme → Certification
Legal Metrology & EPR
From the pack on the shelf to the product listed online, and the EPR obligation that follows it.
Registration → Labelling → Returns
Regulatory Representation
We do not simply draft responses. We build the regulatory and technical position behind them.
Draft regulations → Notices → Representation
Regulatory Intelligence
We do not just track what changed. We assess what it means for your products.
Monitor → Assess → Act
Training & Capacity Building
Not simply to explain regulation, but to help your teams apply it in day-to-day decisions.
Customised → Practical → Product-specific
the detail
every requirement, sector by sector.
From formulation and claims to licensing and approvals, we look at compliance as one connected regulatory journey — because one decision can shape every step that follows.
Build compliance into your product from the start.
Our approach goes beyond checking whether an ingredient is allowed. We assess it in the context of its source, form, function, level of use, intended application and the requirements applicable to the finished product.
- Ingredient-by-ingredient regulatory assessment
- Permitted / non-permitted ingredient status
- Maximum levels and conditions of use
- Food additives and their permitted applications
- Product category and regulatory classification
- Applicable compositional requirements
- Ingredient-specific restrictions and specifications
- Potential requirement for FSSAI product or ingredient approval
- Formulation-level compliance gaps
Where a formulation does not fully align with the applicable requirements, our role goes beyond identifying the gap. We provide practical regulatory recommendations, so you arrive at a formulation that is technically feasible, regulatorily defensible and commercially viable.
Make every label market-ready.
Your label is where regulatory compliance becomes visible to the consumer.
- Ingredient declaration
- Nutrition information
- Allergen and specific declarations
- Claims assessment
- Artwork and presentation
A label should not be reviewed in isolation. We assess the artwork against the formulation, regulatory category, intended claims and market requirements — so that what you manufacture, what you declare and what you communicate stay aligned.
The right licence. The right compliance.
Obtaining an FSSAI licence is not simply a registration exercise.
- New FSSAI licence / registration
- Licence modification
- Licence renewal
- Licence surrender
- FoSCoS portal assistance
- Annual return
- Certificate of analysis upload (half-yearly)
- Expired and rejected material data (quarterly)
FSSAI compliance does not end when the licence is issued. We help manage the complete licence lifecycle — from applicability and application to modification, renewal and ongoing compliance.
Turn product benefits into compliant communication.
Product claims are a powerful part of market positioning.
- Claim screening
- Regulatory assessment
- Formulation review
- Scientific substantiation
- Risk assessment
- Claim optimisation
From can we say it? to how can we say it compliantly? We help translate product benefits into regulatorily appropriate, scientifically defensible and commercially meaningful communication.
Specialised regulatory pathways for complex products.
An ingredient may be permitted in one application but not another.
Our approval capabilities
- Non-specified ingredient / product
- Novel food / novel ingredient
- Novel technology
- New food additive
- New processing aid
- New enzyme
- New botanical
- Probiotic / prebiotic
- Claim approval
- Vegan approval
- Food for special medical purpose
- Esters, derivatives and salts of vitamins
- Salts and chelates of minerals
- Esters, derivatives, isomers and salts of amino acids
- Ayurveda Aahara
- Recycled PET packaging
- Any other specific approval
How the approval pathway runs
- 01
Preliminary assessment
- 02
Regulatory mapping
- 03
Pathway determination
- 04
Data gap assessment
- 05
Dossier development
- 06
Application and submission
- 07
Regulatory review
- 08
Query response and representation
- 09
Regulatory outcome
Before asking how do we get approval?, we first ask do you need approval, and what is the right pathway? That helps avoid unnecessary applications while identifying real requirements early enough to build them into product development.
Cosmetic compliance is more than an ingredient check. We connect formulation, claims, artwork and registration to build a product that is ready for the Indian market.
Know your formulation before you launch.
Every ingredient matters. So does its concentration, function and intended use. Our assessment looks beyond the ingredient list to evaluate the formulation as a whole against the requirements applicable to the finished cosmetic product.
- Product and label regulatory assessment
- Ingredient-by-ingredient review
- Claims assessment
- Applicable document evaluation, such as patch tests
Compliance starts with the artwork.
- Product identity and regulatory particulars
- Ingredient declaration
- Mandatory declarations
- Warnings, cautions and special statements
- Claims evaluation
- Legal Metrology alignment
We assess the label against the formulation, applicable requirements, intended claims and market pathway — so that what the product contains, what the label declares and what the brand communicates stay aligned.
Where formulation, evidence and communication meet.
- Wording and framing of each claim
- Scientific data and evidence supporting the claim
- Regulatory permissibility of the claim category
A compliant claim sits at the intersection of formulation, evidence and communication. We evaluate all three to develop claims that are technically supportable, regulatorily appropriate and commercially meaningful.
From dossier to registration.
Importing cosmetics into India requires more than submitting an application.
- Pre-registration regulatory assessment
- Product and formulation assessment
- Dossier preparation and documentation
- SUGAM portal support
- Regulatory query management
- On-record authorised agent services
Registration begins before the application is filed. We align the product, formulation, manufacturer, artwork and supporting documentation before submission — building one complete and consistent dossier.
For medical devices, every regulatory decision is connected — classification defines the pathway, the dossier supports it, and the label communicates it. We help keep all three aligned.
Start with the right classification.
Class A (low risk), Class B (low to moderate risk), Class C (moderate to high risk), Class D (high risk).
- Intended purpose
- Device characteristics
- Duration of use
- Active versus non-active device assessment
Classification is not simply about assigning A, B, C or D. We establish the regulatory rationale behind it and use that to define the pathway for bringing the device to the Indian market.
Ensure your device communication meets applicable requirements.
- Product identity and device particulars
- Mandatory regulatory declarations
- Warnings, precautions and safety information
- Instructions for use (IFU)
- Unique Device Identification (UDI) assessment
- Claims and intended purpose alignment
A medical device label must communicate the same regulatory identity as the device behind it. We assess it in the context of classification, intended purpose and documentation — not as standalone artwork.
From documentation to registration.
- Pre-application regulatory assessment
- Device classification and scope assessment
- Technical dossier preparation
- MD-14 application filing via the SUGAM portal
- Regulatory query management
- MD-42 licence support
- Licence renewal
An MD-15 application is not simply a collection of documents. We align classification, intended purpose, manufacturer information, technical dossier, quality documentation and labelling into one consistent regulatory submission.
Animal feed imports sit at the intersection of product regulation, sanitary requirements and border clearance. We help align all three before the consignment reaches India.
From import feasibility to animal quarantine clearance.
Animal feed, pet food and animal-origin products may be subject to specific sanitary and import requirements depending on their composition, origin and intended use. We help businesses understand the applicable DAHD, SIP and AQCS pathway before shipment, and support them through the relevant regulatory process.
Import feasibility assessment.
Assessment of product composition, animal-origin ingredients, intended use and country of origin to identify applicable DAHD and AQCS requirements, permits and import conditions — before shipment.
Sanitary Import Permit (SIP).
Assessment of SIP applicability for relevant animal-origin products, along with support for documentation, application preparation, regulatory queries and authority coordination.
Feed ingredients and additives.
Regulatory assessment of feed ingredients, additives, premixes and supplements against applicable DAHD requirements, including support for applicable approval or NOC requirements and documentation.
Veterinary health and pre-shipment documentation.
Review of the applicable Veterinary Health Certificate, sanitary conditions and supporting documentation to identify potential gaps before the consignment is shipped.
AQCS clearance support.
Documentation and technical support during the AQCS clearance process, including regulatory queries, additional documentation and clearance-related coordination.
The first question is not how do we apply? It is does BIS apply?
Establish whether certification applies before anything is filed.
Navigate standards. Build compliance. Access the market. The assessment looks at the product and the framework together, not the application form.
- Product description and intended use
- Product specifications
- Applicable Indian Standard (IS)
- Quality Control Order (QCO) applicability
- Mandatory vs. voluntary certification status
- Applicable BIS conformity assessment scheme
- Manufacturing location
- Domestic vs. foreign manufacturer requirements
- Product testing requirements
- Applicable marking requirements
From standard identification through to licence.
- Applicable standard identification
- Product-standard gap assessment
- Documentation assessment
- Testing requirement identification
- Coordination with applicable laboratories
- Application documentation
- Certification application support
- Factory assessment preparedness, where applicable
- Regulatory query coordination
- Licence follow-up
- Scope addition and modification support
- Renewal and ongoing compliance support
Prove conformity to the Indian Standard.
- Identifying applicable test requirements
- Reviewing product specifications against the Indian Standard
- Identifying relevant testing parameters
- Coordinating testing requirements
- Reviewing test documentation
- Identifying potential conformity gaps
- Supporting corrective actions prior to and during certification
A licence granted is a licence to be maintained.
- Licence renewal
- Scope addition and inclusion
- Product and model additions, as applicable
- Changes in licence particulars
- Surveillance-related support
- Non-conformity response support
- Regulatory correspondence
- Ongoing BIS compliance monitoring
The scheme depends on the product.
BIS currently identifies multiple compulsory-certification pathways, including Scheme I (Mark Scheme), Scheme II (Registration Scheme), Scheme IV (Certificate of Conformity) and Scheme X, depending on the product and the applicable regulatory framework.
Scheme I covers product certification for use of the BIS Standard Mark — commonly recognised as the ISI Mark — in accordance with the applicable certification requirements. BIS provides specific processes covering grant of licence, scope changes, renewal, product non-conformity and surveillance.
BIS operates the Compulsory Registration Scheme for notified product categories, particularly electronics and IT goods covered under the applicable framework. Products under this scheme carry the BIS Registration Mark rather than the Scheme I ISI Mark.
Foreign manufacturers seeking BIS certification for applicable products may require certification under the Foreign Manufacturers Certification Scheme. Under FMCS, BIS can grant a licence to a foreign manufacturer for use of the Standard Mark on a product conforming to the applicable Indian Standard.
- Product and QCO applicability assessment
- Indian Standard identification
- FMCS pathway assessment
- Documentation gap assessment
- Application preparation
- Product testing coordination
- Authorised Indian Representative (AIR) requirement coordination
- Factory inspection preparedness
- Regulatory query management
- BIS coordination and follow-up
- Licence and post-certification support
Scheme X provides a conformity assessment pathway for specified machinery and electrical equipment covered under applicable BIS requirements. We support businesses with applicability assessment, identification of relevant Indian Standards, technical documentation, and certification pathway support under Scheme X.
BIS compliance starts before the application. We first determine whether certification applies, identify the relevant Indian Standard and establish the correct conformity assessment pathway.
From the pack on the shelf to the product displayed online, we help ensure that mandatory consumer-facing information remains compliant across channels.
From packaged commodity requirements to market-ready compliance.
The Department specifically identifies registration under Rule 27 of the Legal Metrology (Packaged Commodities) Rules, 2011 as a Legal Metrology function. NOOVOO supports businesses in assessing the applicable registration requirement and navigating the registration process.
- Application support
- Registration filing support
- Regulatory coordination
- Query response support
- Amendments and changes in registration particulars, where applicable
The Legal Metrology (Packaged Commodities) Rules, 2011 prescribe mandatory declarations for applicable pre-packaged commodities. Depending on the product and the applicability of the Rules, these include information relating to the manufacturer, packer or importer, country of origin for imported products, common or generic name, net quantity, MRP, consumer care information, unit sale price and other applicable declarations.
NOOVOO conducts a detailed artwork assessment to identify missing, incorrect or inconsistent Legal Metrology declarations before packaging is finalised.
The Legal Metrology Act provides for nomination of a person responsible for the conduct of the company’s business for purposes of proceedings relating to offences under the Act. The Department of Consumer Affairs specifically lists registration of the Director of the Company under Section 49 within its Legal Metrology functions.
- Nomination documentation
- Application and filing support
- Regulatory coordination
- Changes in nominated personnel, where applicable
For products offered through e-commerce channels, compliance extends beyond the physical package to the applicable information displayed to consumers before purchase. NOOVOO supports businesses in reviewing product information presented through e-commerce channels against applicable Legal Metrology requirements.
Legal Metrology compliance issues may arise from labelling gaps, registration-related matters, declarations, quantity-related issues or other requirements applicable to packaged commodities. Where a notice or regulatory communication is received, NOOVOO supports businesses in understanding the issue, assessing the applicable regulatory position and preparing an appropriate response.
- Documentation review
- Technical response preparation
- Authority representation and coordination
- Follow-up through resolution
EPR is an ongoing responsibility, not a one-time registration. We support businesses from applicability and registration through periodic reporting and continued compliance.
From plastic packaging to ongoing EPR compliance.
The first step is determining whether the business falls within the applicable EPR framework, and in what capacity. For plastic packaging the framework covers Producers, Importers and Brand Owners (PIBOs), subject to the applicable provisions and exemptions.
- Nature of business activity
- Nature and type of plastic packaging
- Applicable plastic packaging category
Under the EPR Guidelines, plastic packaging is divided into different categories. Correct categorisation matters because EPR obligations and reporting are linked to the applicable packaging category.
- Category I — rigid plastic packaging
- Category II — flexible plastic packaging
- Category III — multilayered plastic packaging
- Category IV — compostable plastic packaging
Applicable PIBOs are required to obtain registration through the prescribed EPR framework. NOOVOO supports businesses from preliminary assessment and documentation through registration and regulatory coordination.
- Documentation checklist
- Application preparation
- Portal registration support
- Regulatory query management
- Application follow-up
- Registration amendment and modification support, where applicable
EPR compliance is an ongoing obligation. The CPCB framework requires applicable stakeholders to report annual information relating to plastic packaging activities and compliance status. The portal framework includes category-wise procurement and sales information, EPR targets, certificates and compliance status within annual reporting. NOOVOO supports businesses in compiling and reviewing the relevant information required for periodic and annual EPR compliance.
Changes in the business or the packaging portfolio may affect information maintained under the EPR registration. Where applicable, NOOVOO supports assessment and regulatory action for changes relating to:
- Company particulars
- Authorised person information
- Business operations
- Plastic packaging categories
- Other registered particulars
CPCB’s published records show regulatory action relating to matters such as non-registration, non-fulfilment of EPR targets and non-submission of Annual Returns. Where such a matter arises, we help assess the position and prepare the response.
Regulatory engagement often requires more than submitting a response.
Technical assessment and evidence-led comments on proposed regulatory changes.
- Review of draft regulations and amendments
- Regulatory impact assessment
- Identification of technical and operational concerns
- Comparative regulatory assessment, where relevant
- Development of technical justification
- Preparation of comments and recommendations
- Stakeholder and industry submissions
- Supporting representation, where applicable
Assessment of cited non-compliances and structured regulatory responses.
- Review of the Improvement Notice
- Assessment of observations and non-compliances
- Regulatory provision mapping
- Technical assessment
- Root-cause understanding, where relevant
- Corrective and preventive action inputs
- Supporting documentation
- Response drafting
- Follow-up regulatory correspondence
Evidence-based responses to queries arising during licensing, approvals and registrations.
- Query interpretation
- Review of the original submission
- Regulatory assessment
- Technical data assessment
- Scientific literature review, where applicable
- Identification of information and data gaps
- Coordination of supporting documentation
- Technical justification
- Response drafting
- Follow-up query management
Technical communication and representation on complex regulatory matters.
- Regulatory correspondence
- Clarification requests
- Technical submissions
- Written representations
- Query follow-ups
- Supporting documentation
- Technical meetings and discussions, where applicable
- Ongoing regulatory coordination
We do not simply draft responses. We build the regulatory and technical position behind them. Every representation is developed around the applicable regulatory framework, the technical facts and the supporting evidence — helping businesses communicate complex regulatory matters with clarity and consistency.
Stay ahead of regulatory change.
Regulatory compliance does not end when a product is launched or a licence is obtained. Our monitoring may cover:
- New regulations and amendments
- Draft regulations
- Notifications
- Directions
- Orders
- Advisories
- Regulatory clarifications
- Implementation timelines
- Compliance deadlines
- Product-specific regulatory developments
- Labelling and claims requirements
- Ingredient and additive requirements
- Licensing and operational requirements
- Import-related regulatory developments
Stay compliant as your business evolves.
A product that was compliant when launched may not remain compliant indefinitely. What we review:
- Product classification
- Formulation
- Ingredients
- Additives
- Product-specific requirements
- Existing artworks
- Mandatory declarations
- Nutrition information
- Health and nutrition claims
- Marketing communication
- Existing licences
- Licence scope
- Product and activity coverage
- Modifications
- Renewal status
- Applicable registrations
- Annual returns
- Periodic submissions
- Certificates and analytical documentation
- Applicable record-keeping requirements
- New requirements since the previous assessment
- Transition timelines
- Impact on existing products
- Corrective actions required
We do not just track what changed. We assess what it means for your products, operations and compliance obligations — and where action may be required.
Build regulatory capability within your team.
Effective compliance depends not only on external advice, but on the ability of internal teams to recognise regulatory issues, understand applicable requirements and make informed day-to-day decisions.
- Food and FSSAI regulatory training
- Cosmetics regulatory training
- Medical devices and IVD regulatory training
- Legal Metrology and EPR compliance training
- Regulatory update sessions
- Customised topic-specific programmes
The goal is not simply to explain regulation. It is to help your teams apply it confidently in day-to-day decisions.