From market opportunity to market launch. A global product still needs an India strategy — we build the strategy.
Questions
to ask
Before a product enters India, five questions decide almost everything. We answer them in order, because each answer changes the next.
Market
Where is the opportunity?
Category size, competition, customer and commercial potential.
Regulation
Can the product enter?
Classification, formulation, ingredients, claims and approval pathway.
Positioning
How should it compete?
Product, communication, claims and the India value proposition.
Partners
Who can help take it to market?
Importer, distributor and strategic or channel partners.
Entry
How should the business enter?
Own entity, importer on record, importer or distributor, BIS AIR.
what we do
market readiness into a commercial pathway.
Market intelligence & opportunity assessment
Understand the market before you enter it. Category sizing, competitive landscape, customer segments and commercial potential.
Regulatory market entry strategy
Build the regulatory pathway around the business strategy — the approval route serves the commercial plan, not the reverse.
Product positioning & India adaptation
Position the product for India without losing its global identity. Product, communication, claims and value proposition.
India representation & import structure
Establish the right local structure — IOR support, BIS AIR, own entity, importer or distributor.
Distributor & partner identification
Find partners aligned with the India opportunity — importers, distributors and channel partners.
Go-to-market & launch
Turn market readiness into a commercial pathway. One coordinated route from strategy to commercialisation.
the india market entry journey
01
Assess the opportunity — market, category, competition, customer, commercial potential
02
Establish regulatory feasibility — classification, formulation, ingredients, claims, approval pathway
03
Adapt and position — product, communication, claims, India value proposition
04
Define the India structure — own entity, IOR, importer or distributor, BIS AIR where applicable
05
Secure regulatory readiness — approvals, licences, registrations, BIS, Legal Metrology, EPR
06
Establish import readiness — HSN classification, SIP and permits, documentation, product-specific requirements
07
Identify market partners — importer, distributor, strategic and channel partners
08
Build the go-to-market roadmap
09
Prepare for commercial launch
From question
to market
Discover
Market intelligence.
Define
Regulatory pathway.
Position
Product and market positioning.
Connect
Distributor, partner, IOR, AIR.
Launch
Go to market.
Opportunity + Compliance + Positioning + Partners = Market Entry